By Building the Coconuts Staff | May 2026
Building the Coconuts premieres on YouTube on June 23, 2026. It is a 29-episode weekly reality docuseries following the launch of the Bohol Coconuts Baseball and Softball Club in Barangay Cambanac, Bohol, Philippines.
Every episode is structured around named recurring segments, and every one of those segments is available to a single sponsor for the entire season. Category exclusivity is guaranteed. No competitor can appear in your segment at any point during the 29-week run.
The show’s audience is not a generic sports crowd. Viewers include baseball and softball families, Philippine diaspora communities across the United States and Japan, international fans of grassroots sports development, and travelers and retirees who follow stories about expat life in Southeast Asia.
The segment structure was built to give sponsors a natural, contextual home inside content their target audience is already watching.
Pricing is performance-based. Every segment is priced at $0.05 per verified YouTube view, measured 30 days after each episode publishes. That is the number that determines which of the four tiers the episode falls into.
Entry-level segments in the Community Tier start at $100 per episode at Tier 1 and rise from there as the audience grows. The highest-visibility placements begin at $400 per episode at Tier 1. Sponsors who commit to all 29 episodes before the June 23 premiere lock the Tier 1 baseline rate and receive a 20 percent full-season discount at signing.
Lerma Moore, General Manager of the Bohol Coconuts and Kagawad of Barangay Cambanac, was direct about what motivated the segment design.
“We wanted every sponsor to have a reason to be there,” she said. “Not just a logo on a screen, but a real part of the story we are telling.”
The segment inventory is organized across four tiers: Premier, Featured, and Community tiers, with pricing that reflects placement, duration, and visibility. Two segments carry Premier status. Six carry Featured status at the $200 level. Five more sit in the mid-range Featured tier at $150. The final four are Community tier at $100 per episode.
“The brands that came in early understood something,” Moore said. “They are not just buying an ad. They are buying a seat at the table for an entire season of a show that documents something that has never been done before in Philippine baseball.”
The show premieres in 31 days. Here is what each segment actually is.
The 15 Sponsorship Segments
Episode Opening Presented By — Your brand is the first thing viewers see and hear in every episode. A direct sponsor mention and logo placement open the show before any content begins. Maximum visibility, no competition. $400 per episode / $11,600 for the full season.
Official Uniform and Apparel Partner — Your logo lives on every jersey, visible in every frame the Coconuts appear in. The segment includes branded on-screen graphics and a dedicated verbal mention, tying your brand to team identity for all 29 episodes. $300 per episode / $8,700 for the full season.
Island Tryout Camp Segment — Covers the energy and competition of open tryouts across Bohol as young athletes compete for a roster spot. Ideal for equipment companies, sporting goods retailers, and sports nutrition brands entering the Philippine market. $200 per episode / $5,800 for the full season.
Prospect Profile Segment — A focused look at one emerging player per episode, including background, stats, and potential. Your brand is woven into a human story that connects with families and fans. Built for technology sponsors, educational platforms, and youth development brands. $200 per episode / $5,800 for the full season.
Coach’s Corner Segment — Inside the coaching staff’s thinking. Strategy breakdowns, player development philosophy, and a behind-the-scenes look at how baseball is being built in the Philippines. Ideal for brands aligned with performance, leadership, and competitive excellence. $200 per episode / $5,800 for the full season.
Moore Family Moment Segment — A personal look at the expat family experience in Bohol. Real moments, real connections, real island life. This segment draws the highest engagement from international viewers considering relocation. Built for real estate, travel, financial planning, and lifestyle brands. $200 per episode / $5,800 for the full season.
Build of the Week Segment — Weekly documentation of the Coconuts facility taking shape, following the actual construction of a baseball complex from the ground up. Your brand is positioned alongside a milestone project redefining sports infrastructure in the Philippines. $150 per episode / $4,350 for the full season.
Athlete Recovery and Training Segment — Recovery routines, conditioning drills, and sports medicine practices that keep players on the field. Built for health and wellness brands, supplement companies, and sports medicine providers reaching a performance-focused audience across Asia. $150 per episode / $4,350 for the full season.
Island Logistics Segment — Moving people, equipment, and supplies across Bohol is an adventure in itself. This segment covers the real-world logistics of running a sports organization in an island setting. A natural fit for shipping, freight, travel, and transport brands. $150 per episode / $4,350 for the full season.
Dream Fund Segment — Transparent storytelling about the financial journey of building a club from scratch. Budgets, fundraising, sponsorship goals, and investment milestones are shared openly with viewers. Ideal for banks, remittance services, investment platforms, and financial services targeting OFW families. $150 per episode / $4,350 for the full season.
Bohol Island Showcase Segment — A cinematic spotlight on the beauty and culture of Bohol. Beaches, heritage sites, local food, and community life. This segment speaks directly to tourists, digital nomads, and retirees considering Bohol as a destination. Built for hotels, resorts, dive shops, and tourism operators.
Soup Kitchen and Athlete Nutrition Segment — The club’s commitment to feeding athletes and the local community is documented here. Brands in food, nutrition, agriculture, and community-driven CSR programs will find a natural and highly shareable home in this content. $100 per episode / $2,900 for the full season.
Academic Excellence Segment — Student-athletes balancing sport and scholarship, and the club’s educational standards and support programs, are the focus here. Schools, tutoring platforms, and scholarship programs align perfectly with this audience.
Japanese Baseball Connection Segment — Exploring the relationship between Philippine baseball and Japan’s deep baseball culture. Coaching exchanges, player development philosophies, and cross-cultural connections that elevate the sport in Southeast Asia. Built for Japanese brands growing presence in the Philippines.
Community MVP Segment — Every episode honors one person in the Bohol community making a difference. This is the most shared segment on social media, and your brand earns its goodwill by making that recognition possible.
Sponsorship inquiries: Sponsorship Segments | Partnership Packages
